Who We Are

Hype Hazard was founded by dynamic sibling duo Niki Desai & Ankit Desai with a mission to honour Bharatiya style and culture. With a legacy of 50 years in family business, these third-generation entrepreneurs, aim to create designs that resonate with today's fashion-conscious individuals. Hype Hazard's objective is to elevate traditional designs unto global fashion stage by blending age old traditions with modern sensibilities. The brothers bring with them a wealth of global experience with deep connection to their roots. With offices in Ahmedabad and Chicago, they aim to take the brand global and promote "Made in Bharat".

Hype Hazard is more than just a brand; it's a platform for celebrating Bhartiya heritage. The brand seeks to inspire pride and confidence, envisioning a world where Bharat's aesthetics are embraced globally. Join us in redefining fashion boundaries—wear Hype Hazard and showcase your heritage with pride.